By Prince Ugochukwu Nwanjoku
Do Ndi Enugu know the vision of Dr Peter Ndubuisi Mbah, being the leading guber candidate in Enugu 2023 race? It has two slogans- the official, "Tomorrow is here, implying the new Enugu economic order" then, there is another divine invisible slogan which characterized the adoption by the residents and citizens, unveiling the massive introduction of small-scale businesses, new tourism invasions, hitherto making Enugu an investment destinations, economy stability and general infrastructural development of the entire Enugu.
Keep His Excellency, Dr Peter Mbah weird." And that may sum up the Enugu challenges on economic development marketing and branding for the quest for a new state crafts; like municipalities, cities, towns, and local villages and communities. Dr Peter Mbah's disruptive economic innovative mission for a prosperous Enugu is a vital part of the new world recommending economic instruments for directive development gears toward dislodging poverty ratio to creating an employment generation.
It's the shorthand that communicated to us who Dr Mbah is to people, both in and out of Enugu, even in the western countries, where he equally situates his business conglomerates with the insightful drive from the Pinnacle oil and gas mega industry, located in the Lekki free zone, Lagos state of Nigeria. A firm its total network estimated to surpasses other contemporaries in the Nigeria downstream oil and gas sector. This is made possible because of the clean person in the life of Dr Peter Mbah.
Interestingly, what stands the candidate of the Peoples Democratic Party (PDP) in the gubernatorial election, coming up next year 2023, is when he speaks, his simplicity, humane approach to issues, evidence-base hard-work, diligence, sincerity in character disposition, and his reassuring attitude and readiness to change Enugu for better, emotionally resonates with the stakeholders by inviting them to see why he is different and the best man for the job. And why people, especially Ndi Enugu should trust him with the task of taking the state to an Eldorado.
Remember, his integrity and ingenuity in business vis-a-vis private sector accomplishments that has generated a lot of concerns, and committed greater percentage added GDP in revenue generation into the economy of the Federal Republic of Nigeria. This is widely seen, felt acknowledged by the citizenry, which accumulated an overwhelming vested interest to usher in business interests to investment, work and buy in any prospective community of shares.
Ndi Enugu, so why is it difficult to come up with and stick to a clear brand position, that Peter Ndubuisi Mbah properly represents in the race for Enugu lion building as a candidate of the Peoples Democratic Party (PDP) whose interests to usher in, a multi-dimensional approach to governance, promotes economic development? Perhaps the few individuals challenging this vision are yet to come to reality that Peter Ndubuisi Mbah represents the modern new Enugu state. Or is it because people often treat economic development branding like product or cooperate branding, though millions of Ndi Enugu who are actually going to ensure Dr Mbah become the next governor, have shared a different view from those minorities disparaging or conspicuously fanning the ember of discord, disdain hateful characters and propagating falsehood against the person of Dr Peter Ndubuisi Mbah, only because they do not possess the qualities of his like.
Ndi Enugu, can we continue to allow these classless individuals succeed with their lying tongues against a man God has divinely equipped to deliver to us, the new Enugu of our collective dreams? Of course the answer is blatantly No! To this acceptance, we cannot afford to hire these few mischief makers, and the known political refugees who are hovering around as gubernatorial candidates of different parties to become your governor. Hence operation deliver Peter Mbah in the next general elections. Because we need him in Enugu government house, Enugu state needs him for an economic prosperity and business investment, creation of industries, mines and agriculture. This will help Ndi Enugu to move away from the over dependence on mono-economy to diversifying economy through agro-allied crop processing, investment opportunities, wealth creation on the mandate of a disruptive economic expansion. There is no other candidate prepared for this job than, Dr Peter Ndubuisi Mbah and his major pattern in content creation, Barr Ifeanyi Ossai. They are two of a kind saddled with the responsibility of moving Enugu forward.
Indeed, tomorrow is here.
